Sometimes Too Good To Be True Blocks Disruptive Innovation

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Author: Jan-Kees Buenen

Over the last few months we have had the opportunity to present our SynerScope Ixiwa solution to many prospect corporations and potential business partners. I have learned a lot from these conversations, both on how to make our offering even more user-friendly, as well as on which technical developments should be prioritized.

Disruptive technology

The most interesting insight however that I got from all these meetings directly results from having truly disruptive technology: generally people do not believe some of the things Ixiwa can do. They think it is too good to be true. For example, people do not believe that we can tag, analyze, categorize and match content of a data lake at a record level without having pre-created metadata. Other people struggle with believing that we can match structured and unstructured data without pre-defined search logic. They question if our patented many-to-many correlator truly can group content, elements or objects in logical clusters. Or they wonder if it is true that business users can easily add and use data-sets in the lake without IT support. Frankly stated: they think we oversell the capabilities of our platform.

Faster, high quality and value generating insights

So we learned we need to show what we can do as early as possible in the relationship; we demo on real data in a real data lake in a live environment so that our partners and clients can first hand experience how our technology works. And when we get to this point, people become enthusiastic and brainstorm about the projects they could do with our technology. Which of course is what we want; deploying our technology to help customers and partners get faster, high quality and value generating insights out of their data.

Demo our capabilities

So please do us a favor and give us a chance by allowing us to demo our capabilities, even if you don’t immediately believe our story. We promise we won’t disappoint you.

SynerScope is a Finalist for the 2018 Red Herring Top 100 Europe Award

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SynerScope has been selected as a finalist for Red Herring’s Top 100 Europe award, a prestigious list honoring the year’s most promising private technology ventures from the European business region.

The Red Herring editorial team selected the most innovative companies from a pool of hundreds from across Europe. The nominees are evaluated on 20 main quantitative and qualitative criterion, which include disruptive impact, market footprint, proof of concept, financial performance, technology innovation, social value, quality of management, execution of strategy, and integration into their respective industries.

This unique assessment of potential is complemented by a review of the track record and standing of a company, which allows Red Herring to see past the “buzz” and make the list a valuable instrument for discovering and advocating the greatest business opportunities in the industry.

“This year was rewarding, beyond all expectations” said Alex Vieux, publisher and CEO of Red Herring. “There are many great companies generating really innovative and disruptive products in Europe. We had a very difficult time narrowing the pool and selecting the finalists. SynerScope shows great promise and therefore deserves to be among the finalists. Now we’re faced with the difficult task of selecting the Top 100 winners of Red Herring Europe. We know that the 2018 crop will grow into some amazing companies that are sure to make an impact.”

Finalists for the 2018 edition of the Red Herring 100 Europe award are selected based upon their technological innovation, management strength, market size, investor record, customer acquisition, and financial health. During the months leading up to the announcement, Red Herring reviewed over 1200 companies in the telecommunications, security, cloud, software, hardware, biotech, mobile and other industries that completed their submissions to qualify for the award.

The finalists are invited to present their winning strategies at the Red Herring Europe Forum in Amsterdam, April 15-17, 2018. The Top 100 winners will be announced at a special awards ceremony on the evening of April 17 at the event.